New Goal Setting & Tracking Formula

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Goal Setting and Tracking

This is without a doubt my favorite goal setting & tracking formula! It will force you to take a deeper look inside your business and definitely show you if you are growing each month and year. Plus, you’ll be able to forecast upcoming months and begin to notice trends in your business. Download the simple 1 page tracking form now and follow along with the “how-to” video on taking your fitness business to the next level!

Cashflow Spreadsheet

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personal training business cash flow spreadsheet

If you’re not tracking your numbers you really don’t have a business and you certainly won’t have measurable goals to grow your business. What you need is a SIMPLE way of being able to see “snapshots” of how your business is operating each week and month. This will allow you to easily look at the trends in your business and whether or not you are growing. See how I track my numbers each month and download a “Done-for-You” spreadsheet, so that you can track your own fitness business financials!

Done-For-You New Client Email Templates

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personal trainer business email templates

You asked for it and now you’ve got it! Looking for my highest converting email templates for scheduling new lead consultations, follow-ups, welcome emails, “tire-kickers,” pricing requests, hagglers, and more! These are literally the same proven emails I copy, paste, and personalize every day in my business and now they’re yours as part of your Smart Studio Systems Membership! This was going to be a whole separate product for sale since without the proper email formats and wording you could see a 50%+ swing one way or the other depending on what and how you’re saying it… but I’ve decided to just include everything with your S3 Area-Exclusive License!

New “Stealth” Gift Certificate

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A few years ago I was looking for a simpler way to allow new members to refer more of their friends, family, and co-workers without actually having to ask them within the first couple of sessions. Fitness experts teaching hard sell lines of “if I help you achieve X, Y, and Z, will you PROMISE to refer me at least 10 of your closet friends,” is ridiculous and is insulting to most new clients. I would never talk like that to someone I just met, and neither should you. This is the method I now use and it’s the perfect way to ask for referrals without saying a word! This is also great for anyone who feel uncomfortable about asking their clients for referrals, since this single sheet of paper does all the work for you – check it out now:

Doctor Referral Form & Client Generator

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This form can work in 2 ways. It can not only protect you in terms of professional liability, but it can also end up getting YOU referrals from doctors to your business. I actually never intended this form to double as a “client generator,” but nevertheless it happened. I’ll explain how and why in this S3 Member exclusive post:

S3 Lead Follow Up Sequence

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This is by far one of the most requested needs of every fitness business owner. Most fitness pros are letting dozens of leads slip through their fingers because they simply don’t have a proven system to follow up with prospective clients. If you’re not setting up fitness consultations for at least 8 out of 10 leads then you’re missing out on thousands of dollars a month in new client revenue, and worse, if you’re spending money on advertising or a website you’re literally throwing that money away. Watch this new video inside and use the downloadable template to plug up all the holes in your prospective client follow up sequence. This is the exact formula I’ve been using to grow my fitness business every month!

Create Consistent Income Month after Month

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After you’ve built up your own clientele you’re going to want to build a team around you that can now work with the clients you can’t take on. And of course I teach you how to do that on this S3 site with the hiring and training, but what happens when they take time off? Do you just drop off 30-40 sessions for the month? That can be a big hit to your fitness business income… Here’s I insure that doesn’t happen and create a win-win for everyone involved.

Private Coaching Client Video

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This coaching video lets you peak inside one of the very first things I have my private coaching clients do when they begin working with me. It is one of the reasons why my private clients are some of the MOST successful fitness professionals in the business. After watching this video you will know what you need to do in order to dramatically increase your income while decreasing your hours worked. The video teaches you how to properly schedule sessions, ruthlessly manage your time, and even how to strategize on which types of sessions yield the greatest return. In my opinion this is truly a CAN’T MISS VIDEO that will change the way you look at your fitness business forever.

EFT Made Easy

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Everyone always talks about the benefits of EFT and they’re right – you need to be doing it in your business. Real businesses accept credit cards… that’s just the way it is. Plus, there are a ton of benefits to accepting recurring payments as well (Most of which include saving you time, book keeping, and making you more money!). So instead of telling you what you already know I’m going to actually show you in this video how I use EFT in my fitness business to bill out about 1,000 sessions a month. It’s fast, effective, and it’s something you can implement into your business this month. Check out the video now:

Add this Easy $500-$1,000+ a Month Profit Center

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I added this profit center to my business a few years back, but over the last few months we’ve really perfected it… it went from bringing in a few hundred dollars per month to more than double that in less than 30 days. It’s literally one of the easiest ways I know to add at least $500 (profit) a month to your business.

How to Hire & Train a Fitness Manager

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As you may know I set a new business goal to hit 1,000 sessions a month within a year. It’s a big goal and I realized I did not have any hours left in my day to accomplish this dream. I also knew that there’s no way I could pay someone a salary of $3-4K a month for a position without additional money coming in yet. So, here’s exactly how I came up with a solution that doesn’t cost me a penny unless we bring in more sessions. It’s an unbelievable strategy that everyone needs to be implementing in order to grow their business with adding any more hours or headaches to their already busy schedule:

How to Set Big Business Goals (Plus, Insights on How I Will Hit 1,000 Sessions a Month!)

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I just recently set a major goal of hitting 1,000 personal training sessions per month. You may want to do bootcamps, small groups, etc. To me it’s all the same. It’s about setting a goal that is a little out of reach and then designing a plan to make it a reality. I have a very specific way of doing this, and it’s one of the reasons why I don’t need to create elaborate business plans or waste time getting started. I can’t wait to pass along everything I learn and what I’m doing to achieve my goals of 1,000 sessions per month!

Raise Your Rates Campaign

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Raising your training rates has to be the easiest (once you learn how) and fastest way to add more than $10,000 a year to your business without changing anything else. Literally, you send out a well-formulated email, follow up with your clients, and then PRESTO – you’re making $10,000+ more a year just like that! Follow the system I’ve been using for years to get an instant pay raise next week:

Client Reactivation Campaign

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We’ll be using this tried and true method of bringing in a surge of new clients over the next month by sending out our systematic “Client Reactivation Campaign.” This campaign alone should net you at least a few “new” clients over the next month. I also made this really easy for you to use by breaking it all down and creating the email and letter templates for you to send out. It’s literally plug & play so check it out and put it to good use!

How to Throw a Client Appreciation Party… That Also Brings in New Clients!

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Every year we throw one big client appreciation party that lets our clients know how much we really do appreciate their business. What surprised us, though, was how we always bring in 5-10 NEW paying clients from each party. Since it was never our intention to throw the party for that reason we had to work backwards to figure out how we were signing up another $2,500 – $5,000 in new MONTHLY RECURRING revenue from these parties… Well, we figured it out and here’s how we do it:

How to Keep Your Monthly Income Consistent (even in the Summer months!)

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Once you start getting clients in your door the goal no longer becomes how to get new clients, but instead how to keep your existing clients to stick around. In this S3 Member’s only post I’m going to show you exactly how we bill our clients, how we renew them, and how we ensure that they don’t take too much time off. Check it out:

How to Create a Member of the Year Contest

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Everyone always talks about getting more and more clients, but the real way to become successful in the personal training business is to RETAIN clients… That’s the true secret. I also think it’s one of the ways we have been able to become the “Most Profitable Studio in the World,” completing over 760 sessions a month in 500 ft of fitness floor. One of the ways we are able to retain clients is though building a community and making members/clients feel like they are apart of something special. This year we are holding a 2010 SCS Member of the Year Contest for a few different reasons. Check out the full post and materials inside:

How to Add the RIGHT Guarantee to Your Personal Training Business

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By now hopefully we all know that having a strong guarantee will definitely increase the amount of prospects who choose your business over a competitor’s. However, there are some very specific items that you must include (and not include) in order for both you to feel comfortable. Plus, in this S3 Member only post I’m going to give you the inside scoop on exactly what works best and how you can use my personal guarantee to dramatically boost conversion without losing money (based on my 7 years of having guarantees on my website). Check it now->

How to Take a Vacation Worry Free

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After just spending 10 days in Greece away from my studio and fitness businesses I wanted to share with you how I take off 6-8 weeks per year to attend seminars and go on 7-14 day vacations. I have very specific systems for allowing the studio to run on autopilot and in this updated post I’m going to show you how you too can leave your fitness business worry free.

How to Easily Add 10 Sessions Per Month

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This is one of those posts that really separates Smart Studio Systems from all other programs. It’s not to say that this will be your favorite post, or anything hyped up like that… it’s just one of those S3 content posts that will make you at least an extra few hundred dollars per month (or possibly per week). Over time that adds up to a few extra THOUSAND dollars per year and if it is multiplied over a team of CPTs then you’ll only see that number grow. Check out this technique that I’ve been having my studio and in-home CPT team implement over the past few months to bring in more revenue for everyone!

The 10 Most Important Tips to Watch for When Hiring New Trainers

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A lot of S3 Members have been asking me about my hiring strategies and what I look for in a trainer. In my previous Member article on, “The Smart Way to Hire New Trainers,” I outlined every step of the process and now I want to take that post to the next level. In this post I will save you a TON of headaches and stress by detailing the 10 Most Important Tips to Watch for When Hiring New Trainers for your studio or bootcamp team.

Build a $10,000 a Month Fitness Business in 10 Months Presentation

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The is the never before seen video that was originally slated for a $97 online fitness seminar. It is totally different from what you’re used to seeing and it was created to help fellow fitness professionals like myself who want to build (or add) a $10,000 a Month Fitness Business in 10 Months. The best […]

#1 Referral Generating Email

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This is the exact email my team and I use every time we need to pick up a new client, or two, when we have a client leave. It’s amazing and this email just flat out works! In this post I explain the psychology of exactly why it works and why you won’t want to tamper with it too much. Just change the underlined words to match your specific wording and send it out… If you or any of your team members need another 1, 2, or 3 clients fast, blast this email out today!

How to Update and Email Your Trainers

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I’ve gotten a lot of requests to share with you some of the sample emails that I send to my training team, so in this S3 Member’s only post I will share with you an email that I sent out last Fall (good timing!). This email exemplifies my writing style and how you should format an email to your own team for easy reading and future review. I’m a fan of outlining and that’s why you’ll see all 6 of my main points numbered along with the starred items to be discussed at our next meeting. Enjoy the post and I hope it helps give you a few ideas for you when emailing your training team.

Comp Session Follow Up Email Template

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I want to make these Smart Studio Systems Membership posts as straight forward as possible to increase your business and so I am attaching a follow up email you can send to a prospect who came in to meet with one of your trainers (or yourself), but decided to go home and “think about it” before signing up. We all know how that goes, and so I have a short and sweet email to send out anytime this happens. (Just copy and paste and insert your own information):

How to Hold Weekly Team Meetings

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I often get asked how I am able to keep a good camaraderie among our team and why I don’t do very much “managing.” To be honest if I had to be managing all the time I don’t think I would be well suited for the job since I’m not the management type. I view myself as one of the team members and it’s probably another reason why my studio is a fun place to work… and why I have very little turnover with CPTs. However, this “hands-off” approach doesn’t happen by itself. I have a very specific set of systems in place to keep things running tightly. One of those key systems is my weekly meetings and the way I go about them. Here’s the sheet I use and how I organize the team meeting ->

An EASY Way to Bring in Extra Money Every Month!

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I know a lot of people get overwhelmed when thinking about marketing and systems strategies… That’s why in this post I’m going to show you very simply how to add another 1-10K this year. Actually, this is going to be the easiest PAY RAISE you’ve ever gotten… watch how:

Choosing the RIGHT Business Name

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At the request of a few of our Smart Studio Systems Members I’d like to give you the best formula for choosing a personal training business name. Remember, you only really get one shot at this and there are only 2 ways of going about this. In this post I will explain what those 2 choices are and an easy way to choose the right business name for your new company. Here’s how:

How to Do 763 Sessions in 1 Month

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Here is how we set up our schedule at my studio to do 763 sessions last month in less than 500 ft of fitness floor. This post will show you how to maximize your use of time and space to get the very most out of your team without anyone burning out. Plus, I’ll even tell you how we may hit 800 sessions this month!

EFT Secrets & Program Offerings

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Believe me when I tell you that you haven’t heard of these techniques before… I’m writing this post because I’ve seen this now on way too many CPT’s websites. I don’t care if you’re offering bootcamps, martial arts classes, or one-on-one sessions. You are literally throwing away cash if you do not follow this simple technique that at least 20% of your member’s will take you up on. Follow my sure fire method for more guaranteed cash per client package->

How to Cut Your “Studio Tasks” Down to 30 Minutes per Day

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Probably the biggest shock about my small studio isn’t that we do about 700 sessions or over $50,000 per month, but that I only spend 30 minutes per day on actual studio tasks. To be honest, I created this easy to follow system out of necessity since I was working way too many hours when I first opened my studio. As they say, “necessity is the mother of invention” and I’d rather be training clients or taking some time off to myself than doing paper work… Follow my Daily System and cut your non-training time down to 30 minutes:

Studio Member Olympic Challenge!

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olympic-rings

Check out this really fun Studio Challenge that I created to coincide for the 2010 Winter Olympics. Of course, you could use it anytime of the year, but this is the perfect time to get it going. Also, all the forms are “done-for-you” so just print them out and add some spark to your studio!

How I Added 25 PAYING Clients and an Extra $36,960 Last Month

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Last month I really wanted to help one of my CPTs build up his client base to do a consistent 35 – 40 sessions per week. I also wanted to build up our new small group personal training sessions and increase our client base for those specialty sessions. Here’s how I was able to accomplish both of those goals and exceed my expectations:

Studio Policies & Procedures Handbook

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Have you ever looked for or tried to create a real world policies and procedures handbook for your studio? It’s near impossible to find a good one… that’s why when I started consulting a few years back with health clubs, studios, and trainers I decided to build my own. I kept it simple, easy to read, easy to implement, and condensed everything into 4 pages. Be sure to have all new hires sign the last page and make sure to review this handbook with your CPTs at the begining of every year.

How to Add In-Home Training to Your Services

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I got a question from Andrew, one of our S3 Members, asking “I get requests from training prospects for in home training all the time and would love to hire a trainer for this but am very scared about how to manage this. How do I keep this on the up and up and not get ripped off by the trainer servicing my clients?” I figured this was something many of you may have on your mind, so here are the 8 steps on how you can quickly take care of this issue:

Motivate Your Trainers to Hit Their Numbers!

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I have a unique take on how to motivate your CPTs since I am currently a consultant for other studios and health clubs, I have hired and worked with over 100 trainers, I own my own studio, and I still am a personal trainer myself. Basically, I’m able to look at the equation from all sides. What I can tell you is that in order to have your CPTs complete more sessions you have to have your systems in place for making it a priority to them. Here’s how:

Corporate Bootcamp & Personal Training Proposal

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Coporate personal training accounts are an unbelievable way to create additional revenue streams without adding any overhead (MSOFI)! It’s also one of my favorite ways to increase monthly revenue because corporate clients are one of the most steady and predictable client bases you could work with. Here’s the way I go about finding them and this is the exact proposal document I corporations:

Employee Non-Compete Document

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This legal document is essential to any serious personal training studio business. If all you’re doing is teaching your new trainers how to build a personal training business, getting them a full client load, and then allowing them to leave with all the clients you built up for them you may as well never hire anyone in the first place… Here’s what you must do in order to ensure your advertising dollars and time spent training each new CPT don’t go to waste:

MUST DO: New Client Follow Up Trick

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I believe it is vitally IMPORTANT to follow up with new clients after you make the sale and they become a client. They need to know that they are not just a number and that they will be taken care of. Plus, they need reassuarance that they made a good decision in choosing you over your competition… Here’s how I make sure I set the tone to forge a great relationship from the start, incite referrals, and get future package renewals:

$50,000 a Month Program Offerings & Prices

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Here are the current program offerings and the prices that I charge. This S3 exclusive private content article includes all my studio programs and I even include my in-home, corporate, bootcamp, and small group pricing. This is a never before revealed look into the programming behind my studio success and how you can model my system for outstanding studio results!

How to Instantly Give Yourself a 33% Pay Raise!

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Everyone wonders how I’m able to pull in more than 50K a month in a small fitness studio when most private facilities (and even entire gyms) are doing less than half that. There’s ONE major thing I did that instantly gave myself, my trainers, and my studio a 33% pay increase and skyrocketed our monthly income. Here’s what I did to make that happen:

Annual Employee Reviews + Forms

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Annual Employee Reviews
Every year I sit down with each one of my CPTs and assess how they’ve done in 5 specific areas. I also use them time to point out the areas where I think they’re strongest and where I’d like to see them make some improvements. I also use a specific outline on where we both agree on how to make these improvements happen. Plus, the CPTs really like the form I use since it’s simple to understand and they can use the constructive criticism to improve rather than take any comments as negatives. This is a must do and this review form makes it easy. Check it out now->

How to Pay Your Trainers

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On one hand you want to pay your trainers well enough to make sure your they are happy and are not going to jump ship for a higher paying position, BUT on the other hand you still run a business and need to make a profit for yourself. It’s a FINE line to walk, but there is a way it can be a “win-win.” Here’s how to set it up:

THE Reason I Do $50,000+ a Month…

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People can point to my marketing, my systems, my tools, my forms, my retention methods, my choice of location, my hiring tactics, etc., BUT none of those are the REAL reason I’m able to do the amount of business I do in my small studio space. I think you’re going to be surprised at what the answer really is…

The Smart Way to Hire New Trainers

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I’ve been hired by over a dozen major health clubs and studios to personally design their “non-dues” revenue departments and hire their trainers. I can tell you from experience that there is a DEFINITE right and wrong way to hire fitness professionals. In the beginning I used to care about and look for all the wrong criteria when hiring… that all changed about 4 years ago and now I enjoy working with positive team members and CPTs who work hard and make my life easier. Check out what I do differently ->

Negotiate Your Lease the RIGHT WAY & Save Money

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Although owning your own studio is literally a “dream come true,” there can be times when you question what the heck you are getting yourself into… that’s okay and it’s perfectly normal. It’s a new experience you’re undertaking and with the RIGHT guidance you’ll feel confident you are putting yourself in the BEST position to succeed! Check out how I negotiate my leases:

Make Your Life Easier: Personal Assistant “To-Do” Task Sheet

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At some point when you grow your business you’re going to need to hire a personal assistant. When you’re being paid at least $50/hr you should be outsroucing any project that doesn’t pay you at least that amount per hour. Sometimes, though, it can be difficult at first to figure out what to outsource… That’s why I’m giving you my personal assistant’s task sheet! Click the link below to see what “to-do” items I outsource every week ->

1st Quarter Marketing Calendar Done-for-You

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marketing calendar

Here’s an inside look into my business! No one has ever had access to see when I launch all my campaigns and on what dates… until now. S3 members check out what I have planned for this coming year’s 1st quarter and copy my complete date-by-date marketing plan for your business! Here are the exact dates, releases, and methods I will be using on my marketing calendar for the New Year.

How to Outsource Your CraigsList Ads

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how to outource your Craigslist Ads

There is no way you should be spending 30 – 60 minutes every day posting Craigslist Ads… not when you shouldn’t be doing anything that isn’t paying you at least your hourly training rate. The trouble is that it often takes hours of trial and error to set up a system that you can give to an assistant to outsource the work you want done for you (correctly… the first time around). So what I did was take the guess work out of the outsourcing process. Just use my 1 page cheat sheet to give to your assistant (in studio or virtual) to post your Craigslist ads for you. The cheat sheet also includes my longest running CL ad proven to drive traffic to your website!

Don’t Lose Money Carelessly: Simple Session Record Tracker

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personal-trainining-business-burn-money

If you’re not keeping good track of your session records for group, bootcamp, semi-private, private sessions, etc then you could be short-changing yourself big-time. Even if you missed only 1-2 sessions a month between all your sessions you could be losing out on a hundred or more dollars! Use this simple session record tracking sheet to save time, never miss a session, and sleep easy…