My Secret Weapons

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15+ years ago there were no fitness business mentors that I knew of teaching you how to build a fitness empire… So I turned to virtual mentors in the form of books. But not just ANY books – I was fortunate enough to find a few rare gems that gave me the insight I needed to explode my fitness business into “The Most Profitable Studio in the World” that it is today… And now for the 1st time EVER, I’m distilling the 2,000+ books I’ve consumed down to my TOP 10 MUST READ. Along with your Smart Studio Systems Membership, I have no doubt these books will change your business (and life) forever… They’re that powerful. Check them out now ->

Personal Memos to My Trainers

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This is a MONSTER exclusive S3 Memeber post where you’re going to go inside of my fitness business and see how we manage our team. You’re actually going to get over a dozen “memos” alone on this post that take you into the personal side of my business. You’ll see how I talk, motivate, and ask my team to bring out their best. You won’t find this anywhere else and please feel free to model these memos and topics for your own weekly emails to your team:

7 Resources I Use to Save $700+ a Year

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This S3 Exclusive post alone will more than pay for your S3 Membership, and to be honest these 7 resources realistically saved me over $2,200 last year alone! I hope you’ll refer back to this post when searching for the best resources for your fitness business when you’re looking for a great service that will save you a lot of money while improving your clients’ lives. And, knowing that these are the exact resources I use in my studio should save you the time, money, energy, and, frustration of playing the “trial and error” game of deciding which company to use. Enjoy!

UK Preferred Printer for Marketing Materials

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We all know how valuable the Guerilla Marketing materials used in Smart Studio Systems can be to systematically building your fitness business through new client sign-ups. And now that you have my private designs to model off of, all you need is a high quality printer that can get your marketing material out to you fast at a great price. Check out the new printer I found in the UK ->

New S3 Members – Start Here!

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New Members

There’s so many goodies wrapped up in Smart Studio Systems that you may not know where to begin… Well, I’m going to help you solve that problem today with a step-by-step “playbook” for getting started as a new S3 Member. Inside this post you’ll find private links to my coaching videos, a welcome tutorial video on using Smart Studio Systems, and then a “where to go from here” explanation. Let’s get started already!

Sample Client Email Templates

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I get a lot of questions as to how I write emails to my clients on specific topics such as payments due, progress reports, scheduling, referrals, and just “checking in.” I’ll continue to update this S3 Exclusive, so just comment below on what you need

Simplify Your Outsourcing

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I’ve experimented with dozens of platforms, software, and tools to improve my outsourcing over the years. I’ve also spent and wasted way too much money and time on first learning how to use these software tracking systems and then trying to teach it to the people I outsource projects to. Here’s the bottomline, simpler is ALWAYS better. Always. This is why I’ve finally found the program I will be using from now on. Best of all it’s free.

How to Retire Young, Healthy, and Wealthy

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Do you want to work forever? After you realize that being a fitness professional is actually a real career and you’ve come to terms with the fact that you really can do this for as long as you wish, then it’s time to structure your business for the long term. Part of this is setting up your own retirement account. It’s actually simple to do and in this post I share a little known secret of how you can put away up to $49,000 a year TAX FREE (saving you about $17,000 in taxes for the year) instead of the usual $5,000 you can put away. Check it out ->

LIVE Coaching Days

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This Friday I want to invite you to a LIVE Coaching Day with me on Smart Studio Systems! This is by invite only and exclusive to Smart Studio Systems Members. It’s my way of showing my appreciation for trusting and allowing me to guide you as you continue to grow as a fitness business owner. Take a look inside for details ->

LIVE COACHING DAY!

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LIVE: Smart Studio Systems Member Appreciation Day! Friday, 7/15/11, will be a day dedicated to YOU and all our other Smart Studio System Members! The day will consist of TONS of new content and then 3 HOURS of LIVE COACHING! It’s going to be a lot of fun and it’s something I’ve wanted to do for you for a while now… check out the details!

2011 S3 Member of the Year Award!

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This post is dedicated to making your dreams of securing an emotionally and financially stable career in the fitness industry a reality. It’s a tribute to those who have set a goal, worked their plan, and are now living their dreams. It’s also a testament of how you have the very same opportunity to make a name for yourself in this industry and enjoy the same success. Why not you and why not now? If you doubt yourself and your ability check out how our S3 Member of the Year went from $0 to over $141,250 in just his first year!

“New Year – New Success” Teleseminar

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In this post you’ll find my power-packed 60-minute teleseminar on how you can use my proven system for creating a $100,000 business (or adding $100,000 to your current business) within the next 4 months. I outline my exact 7 step system and even give you the MP3 of the seminar to download and listen to on your own time. I highly recommend you put this information to use and fast!

Where to Get Branded Fitness Towels

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Here is the top company for purchasing fitness towels. They allow you to put your logo right on the towel for no extra charge or set up fees. Plus, they have a super fast turn around time and they guarantee that their prices will beat that of any competitor. Check out what we ordered for our studio clients this year:

How to Get Microsoft Office (Word, Excel, Powerpoint) for Free!

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This post alone should save you about $199 for each computer you typically use Microsoft Office on. It’s a special type of freeware that you can instantly download and begin using right away. The cool thing is that you can save the files as Microsoft “.doc, .xls”, etc files. The programs even look and function the same – just without the Microsoft logo. Basically, some really smart software engineers didn’t feel like everyone should have to pay $199 for Microsoft Office for their computers so they wrote up all the programs and gave them to everyone to download online for free (don’t you just love the internet). My web designer was nice enough to share this with me and now I’m passing it along to all the Smart Studio Systems Members!

2010 Smart Studio Systems Member of the Year!

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It’s hard to believe, but 2010 is coming to a close in just a few short weeks. The amazing thing is that this marks Smart Studio Systems 1st official year helping fitness professionals all around the world to build the personal training business of their dreams! It’s also a privilege for me to be able to say that Smart Studio Systems is already the #1 Fitness Studio License in the WORLD with over 231 S3 members! And with so many fitness pros coming from all different walks of life I want to bring everybody together for our Member of the Year Contest. So let’s get right into how it will work:

Free Buttons and Icons for Your Website

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I get a lot of requests for “Get Started Buttons” for Smart Studio Systems Member’s websites, so I figured everyone could benefit from having a free link to over 250 FREE website buttons and icons that you can save and begin using right away on your website. A professional website appearance can go a long way to persuading a potential client choose you over a competitor… after all they haven’t met either of you yet and all they have to go on is their “gut” feeling. Check out the link below for the link to free buttons and icons for your website:

Canadian Marketing Material Printing for 1/2 Price

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I promised my Canadian Smart Studio Systems Members that I would find them the same great deals on marketing material printing that we get here in the US. Well, after a little research I found 6 companies that you can check out who will print your custom Smart Studio Systems marketing pieces for just a few hundred dollars (or Loonies!) and not thousands! This will conservatively save you 50-100% off the typical quotes I have been hearing our Canadian members say printing houses are charging. Check out the post for the company contact details:

Tour of My Studio

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Follow me as I give you an MTV style guided tour of my studio where I take you step-by-step into how I run and set up my operation. A lot people can’t believe I’m able to have 4 CPTs and 4 clients workout on the less than 500 sq ft of fitness floor in my studio, but it’s all about having the right systems in place and training everyone the right way! Since it’s often times easier to visualize what someone is talking about when you can get a clear view of the space being described I had my videographer come to my studio and shoot every square inch of my training studio. I also asked him to keep the video “raw” and unedited so that you could imagine yourself taking the tour along side of me… And since I NEVER give tours of my studio to non-Smart Studio System or Mentorship Members this video tour is priceless -> Check it out now!

Free Web Services to Save You Money

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I wanted to post a few quick resources on some popular services that many people are paying for, but you could get for free. Check out this post for all the details!

Private Phone Coaching Now Available

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Many of you have been asking for me to dig deeper into your businesses and help you out on a more personal 1-on-1 basis. As you know I answer EVERY one of your questions on this website, but more than a few of you have requested an in depth coaching call about your website, client conversion process, marketing piece reviews, studio location advice, hiring CPTs, as well as many other concerns.

Inexpensive Computers

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Once you begin growing your team you will need another computer for your team members (or assistant) to use to write up client programs, check email, and keep up with client management. Luckily, you don’t have to break the bank when it comes to getting a new computer if you know where to look. In this post I will show you how to get a new laptop or desktop computer for under $299.

Studio Build Out Costs & Projections

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Whenever you’re looking at your first studio location or you’re looking to open a new location it’s important to have a solid projection of what everything is going to cost going into it. The reason is that you’ll want to know what your budget should be set at and if the breakeven is going to be worth it. Sometimes, 2 different spaces can vary widely and it’s best to take into account all your one-time and fixed costs before committing to a space. In this post I have laid out for you the top soft and hard costs to calculate before you make the jump:

Studio Tour & Seminar Workshop Details

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In this post I’m going to lay out a few details of this Private VIP Event held this coming July at “The Most Profitable Studio in the World” here in Boston, MA.

New S3 Referral Program

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How would you like a FREE Smart Studio Systems license? Sounds crazy, right? As a Smart Studio Systems member you are now eligible to earn $100 back per referral. That means that anyone whom you refer to become a fellow S3 member you make a commission on. Sweet, right? We don’t do any big affiliate work with the Smart Studio Systems Licenses because they are Area Exclusive and we really try to keep this a tight community. But, I figured why not REWARD our best members for referring us new members like them. Here are the details:

How to Maximize Your S3 Membership

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Here’s a quick post letting you know the TOP 9 TIPS you can use to MAXIMIZE your S3 License and get the most of the Private Member’s Only Website:

Video: Sneak Peak Inside My Studio

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In this video you can clearly make out the majority of my private studio as well as get to see me “in the act” of training a client (Sarah from my YouTube videos). You can see how the camera is positioned for the video in order for us to demonstrate the video (you can use these techniques to film your own short workout videos for sale or as bonuses for current client). Plus, you’ll get to see how a lot of the equipment is laid out for the studio and how I “set up” my training area before getting my client into their superset, tri-set, or circuit. Check it out!

What Supplements Do I Recommend?

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One of the biggest questions CPTs have is how they can add supplement sales to their clients on a consistent basis… After trying literally everything, I’ve come up with the only solution that I believe works in the long run. Here’s what I do:

Where to Find Interns that Work for Free

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I just hired a new intern to help with some of my online personal training marketing projects and believe it or not the process was fairly easy and painless. I posted an internship advertisement on this new “intern only” website and within 24 hours I had over 13 applicants! Here’s how you can do the same:

S3 “Getting Started” Teleseminar

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Here are the call-in details on our S3 member’s only teleseminar. Also, within 7 days after the event the MP3 will be available right in this post for instant download. That way there you can save it to your favorite MP3 player and listen to it whenever you’d like!

S3 Member Success Stories

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I’ve created this post for 2 reasons. The 1st is that I truly appreciate all the emails I’ve been getting from S3 Members all over the world thanking me for the Smart Studio Systems and how it has impacted their fitness business. I also think it would be great if we could motivate each other and leave all the success stories we’re having right here in the comment section of this post. The 2nd reason is that I’m going to be running a contest this year…

What Colors to Use in Your Studio

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When you open your 1st studio or are thinking about giving it a new look the color you paint it and the interior design you use play a bigger role than you think. Literally, every color has a specific meaning and is associated with different moods, likes, dislikes, and thoughts. In this private S3 Member post I will let you know what colors I choose and also provide you with a detailed description of what every color means:

S3 Coaching Video Links

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I have gotten a few requests to review the training videos I did before we opened up the Smart Studio Systems licenses. If you’d like to watch those business building success videos you can check them out at the links below:

Instantly Search for any S3 Member Post

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This was actually requested by an S3 Member and just to let you know I read and listen to all your requests I had my web designer implement a new Smart Studio Systems Membership Site function. You can now use the “search” bar at the top of the right hand column to enter any S3 document, marketing piece, or strategy you are looking for. Try it out!

How to Host Your Videos for the Web

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This is the company I now use to host all my web videos. It costs me pennies per GB instead of the $1 per GB I used to pay! This will definitely save me hundreds per month which is great – especially since it’s fairly easy to set up and use. Check out the 2 companies now and start saving money->

Where to Find the Best Studio Insurance

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When you open a studio and have other CPTs working for you it’s important that both you and your fitness pros are covered. Plus, you’ll want to make sure your equipment and property is insured in case of an unforseen accident or damage to your space. Here’s the top insurer for fitness studios and how I structure my policy:

How to Shoot Video Quickly & Easily

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This is the fast and easy method that I’ve discovered to shoot and create new videos for my studio website and online training videos. You can actually watch a video of me going through what new camera I recommend for the clearest picture and audio quality (all the research has been done for you). Check it out now ->

My Favorite Goal Setting Program

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I started using this goal setting program about 2 years ago and it really keeps me focused on what I needed to accomplish in a relatively short period of time. I use this exact program 3x a year to reach my goals faster than I thought possible! Plus, it’s clear, concise, and easy to use…

How to Design Your Logo

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Here’s the companies I’ve used and the process I go through to develop a high-performing, well thought out logo. Make sure you do this creative thinking outline and follow the “elements of great logo design” before making the leap to have your logo created!

Create a Professional Website

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Many people want to know where I go to have my websites created… For me it’s really been a trial and error process over the last 6 years. I’ve wasted over $5,000 on sites I was never able to use and hopefully after reading this post you won’t have to go through what I did…

Best Direct Mail Address Company

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Here are the companies I use to purchase direct mail address to specifically target new client leads. I’ve found them to have updated lists and if you’ve never done a mailing before they’ll make you feel comfortable and right at home by explaining the whole process. Check out who I use at the lowest rate I’ve found ->

Resources to Save Money!

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This S3 private content resource section is dedicated to saving you hundreds (or more!) of dollars per year! We’ll all be sharing our best money saving resources on where to buy office supplies, certain studio equipment pieces, uniforms, and much more… check it out now!

Best Business Education Resource

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This is one of my favorite resources for continuing my business education and self-improvement process. I’ve ordered over a dozen products from this site and I love their 30 day free trial period…

Get this Unbelievable Promotional Item for Cheap!

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Every Holiday season I like to get every member of my studio a little something from me to them (this is mainly for the client’s I don’t personally work with). Obviously when you have over 100 clients you can’t buy anything too outrageous or you’ll go broke. So here’s a list of items I’ve given away and that my studio clients have absolutely loved. Plus, since I order in bulk I can then use them to give to new clients who sign on in the New Year!

Turn PDFs into Editable Word Docs!

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Here’s a great resource that will help you edit PDFs by turning them into Word or Excell Docs if you want to edit it yourself. Most of the time I’ll have my designer do all of that for me after I hand off my concept and elements I want in the marketing piece, but you can choose to do it by yourself. It’s easy once you have the template…

BIG Savings on Equipment Orders

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Don’t even think about placing a new equipment order without contacting me! I can save you 10-25% off equipment orders and if you’re expanding or opening a new facility this can save you well over $10,000! I have saved many coaching clients tens of thousands with my private connections. If you are an S3 member and are placing a fairly large order or need help finding the best deal possible through my research and connections just email me for details!

Save THOUSANDS on Printing Costs!

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S3 Members can now save THOUSANDS on printing costs by using my highly researched and battle-tested printing press companies. Using these resources I have been able to double my advertising and still stay within (or under) my budget!

Incorporate Your Company

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Another way to protect your personal assets is to set up a simple LLC or other type of corporation. I personally consider this a must. Here’s the company I use…

Personal Trainer Liability Insurance

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Every one of the personal trainers I work with and hire have to be insured. Hopefully, you’ll never need it, but you want to make sure you don’t lose everything you have if it ever happens. Click here for the personal trainer liability insurance I recommend which will probably save you about $100 a year off what you’re already paying…

Online Shopping Cart

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If you’re going to sell packages, products, or services online you need an easy to use shopping cart system. This is the one I recommend and that I’ve been using for years. Click here to set up you own.

Merchant Account – How to Keep More Money AND Get a Lower Rate!

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I’m not going to beat around the bush – You’re most likely OVER PAYING for your merchant account right now (or you will soon be if you’re just getting started). I know because I learned this the hard way… Also, it’s not an option anymore – you absolutely MUST accept credit cards both online and offline. This is the company I recommend and use for my online services and products and my studio: