60-Second Online Leads (Done-For-You Template)

Posted by

S3 Members Private Content

Screen Shot 2015-03-23 at 8.44.28 AMI stumbled on this online lead source a few years ago when they were first just starting out… Back then it wasn’t very good. However, I now use it today in my business to generate about 2-3 “contact leads” per day. I also use a very specific formula for understanding how many contact leads I need to generate an actual client. And best of all I get to pick my leads and use pre-set templates to email them, which saves me a ton of time and make this lead source a daily no-brainer. Check it out now and copy my 60-second lead template.

Hi S3 Members!

I’ll be the first one to tell that online lead sources come and go.

Truthfully, the only one I’ve stayed with over the past 8 years is Google/Yahoo Adwords. That’s it…

YouTube worked great. Blogs worked great. Facebook worked great…

But, that doesn’t mean hopping on in the beginning of some of these rides isn’t very lucrative!

So, I highly recommend jumping on this resource if you haven’t already done so.

It’s called Thumbtack.

Yes, it’s not a great name… but they do all the advertising and killer SEO for you, so that the leads go directly to them.

Then, they filter the leads based on your specifics (in-home, studio, gym, location, etc.)

After that, you get sent an email with only the types of leads you’re looking for. You get to read over the client PARQ and decide if they’re right for you. At this point it’s still FREE.

If you decide you’d like to contact them, then just click the “submit a quote” blue button at the bottom of the email. This will take you to a page where you’ll then need to put in the price per session you’re looking to charge, and then write a message to each perspective client.

The really cool thing they do is let you “reuse” your previous message. That means each time, you simply click the text link “reuse message” and all you have to do is change the client’s name and times you offer.

Here’s the template I use:


Thank you for the email and interest in Stephen Cabral Studio and our award winning personal training programs.

We’d be happy to speak with you more about your body transformation goals and how we’ve been successful helping our clients transform their bodies through our exclusive body transformation programs!

All of our personal training packages are all inclusive incorporating nutritional programs, meal plans, weekly check-ins, monthly progress reports, off-day workouts, and lifestyle support tips.

I’d like to set you up with Jeremy DuPont NSCA – CPT, whom I believe would be a great match for you to meet with you for your complimentary initial consultation.

As of right now, he is available at:


Please just let me know what day and time will work and I will reserve that 45-60 minute time for you!

Ryan Mahoney, CPT, FMS
Health and Fitness Director
– – –


* Just remember to change the underlined words and XXXX’s to your verbiage.

Setting up a FREE Account and Profile

Setting up an account is also free an easy. It takes about 10-minutes to set it up with your bio, logo, photos, etc.

And, Just to make things easier for you and give you the hook-up as a valued Smart Studio Systems Member here is exactly what I wrote (please do not copy it – just model it in your own words):

Here’s my Bio

Stephen Cabral Studio is dedicated to helping you transform your body and your health through the most comprehensive and state-of-the-art training & nutrition programs offered in the industry. Experience our Double Your Results Guarantee.

Here’s my About Us

Boston’s #1 Professional Personal Training & Weight Loss Program designed by Stephen Cabral, ND, CSCS, CPT, NS. (Voted #1 Personal Trainer in the Country in 2011)

You will get award winning weight loss and body transformation customized programs to help you exceed all the goals you set for yourself. There is simply no other way to lose weight in a faster or safer way and keep it off permanently.

With over 150,000 client sessions completed over the past 19 years and the best guarantee in the industry, we’re confident that we will help you get the results you’re looking for even if you’ve failed in the past.

Contact Stephen Cabral Studio today for your Complimentary SCS Fitness Consultation ($89 Value)! Apply today at StephenCabralStudio.com/get-started

Here’s my Question and Answer:

Question and answer

Q. What advice do you have for a customer looking to hire a provider like you?

A. Make sure to see if there is a well constructed plan in palce to get you the resutls you want, or if the personal trainer is just going to “work you out.” Workouts don’t get results – programs do.

Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?

A. Not all personal trainers are created equal. It’s the same for lawyers, accountants, hairdressers, etc. I would recommend taking advantage of a complimentary consultation to ensure you and your fitness professional are a good match for each other. Make sure that personal trainer does this full-time and is not just their hobby, and ask what else comes with the program beyond your “workouts.”

Q. Why does your work stand out from others who do what you do?

A. Stephen Cabral Studio offers the only truly comprehensive weight loss and body transformation program in Boston. We provide complete off-day workouts, sample meal plans, full nutritional diet plans, accountability check-ins, progress reports, and everything else you will need to succeed! This is why our clients have the highest long-term success in the industry and how we can guarantee you’ll at least double your results working with our team of National Academy of Sports Medicine certified professionals under Stephen Cabral, ND, CSCS protocols.

Q. What do you like most about your job?

A. Our team is solely comprised of full-time fitness professionals that love what they do. They are passionate about helping their clients transform their bodies and their lives through proven wellness, weight loss, and exercise based programming. We love staying current on the most up-to-date research, which allows us to customize unique programs for our clients. It’s amazing watching our clients transform right before our eyes!

Q. What questions do customers most commonly ask you? What’s your answer?

A. Everyone always asks about price, but to be honest that should only be jut a part of the equation. You can pay for personal training, or a gym membership, but that doesn’t doesn’t guarantee an outcome that you’re hoping for. With our industry leading programming you’re guaranteed to double your results and love the way you look and feel!

Q. Do you have a favorite story from your work?

A. Our favorite time of the year is December when we collect all of our “Member of the Year” submissions highlighting before and after photos, body transformation results, and success stories. It’s so much fun and rewarding to get to read all of these submissions and then choose the top 3 winners for the year. It never gets old!

Q. What do you wish customers knew about you or your profession?

A. Not all personal trainers are created equal. It’s the same for lawyers, accountants, hairdressers, etc. I would recommend taking advantage of a complimentary consultation to ensure you and your fitness professional are a good match for each other. Make sure that personal trainer does this full-time and is not just their hobby, and ask what else comes with the program beyond your “workouts.”

Q. How did you decide to get in your line of work?

A. Many of team members got into the health & fitness industry after struggling when they were young with weight or health issues themselves. To be able to overcome those issues and then share their knowledge with others is truly rewarding in itself

My Stress-Free & Money Saving Tips

  1. The best thing I can tell you is to experiment with leads in your area (age, location, preference) for about 2 weeks. This will give you enough time to see what demographic is most interested in your service. After about 1 month, I now only target people within 2-5 miles of my studio
  2. Be careful with the 18-22 year old crowd. I haven’t found many of them able to pay for our services.
  3. Although I use Thumbtack in my business where I charge $89 a session, it is best used for bootcamps, small groups, semi-private, or lower cost training. The leads seem to gravitate away from high-end services… but like I said, I still use it for a high-end service.
  4. It takes about 10-15 lead contacts to get 1 paying client, or comp session set-up. That may seem like a lot, but it takes literally less than 60 seconds to “reuse message” and send. And, since you’re only paying < $1.50 a lead, 10 leads = $15.00. In my business, that’s a great deal!
  5. Know you metrics. I’ll pay up to $200 for a new paying client through my marketing. Why would I pay that high amount? Because I know that after about 5 sessions I break even, and all of our packages last at least 12 sessions… and our clients end up staying with us for many many packages. That’s why ; )


Okay, before this turns into the world’s longest online marketing post, I’m going to end it here and answer all new questions in the comment section below.

But, I recommend you take 10-minutes now to set-up your new Thumbtack account and start getting free leads to contact you!


>> Set Up Free Profile on Thumbtack here

(Select “Sports & Fitness Lessons” from the drop down professions menu)


I hope you enjoyed this Smart Studio Systems Exclusive and I’ll talk with you soon!



12-Week Update:

This service is still working well for us with about 1 new client per month… Which doesn’t seem like much, but all I’m looking for is about 8 new clients per month. This equates to another 60-70+ sessions that next month, or 700-800 sessions a year (with clients training an average of 2x/week)… so it adds up!

In less competitive cities some CPTs are getting 1+ client a week!

My new advice is to download their free app for your phone.

Here’s why…

The problem is that they only allow 5 bids for each client. That means the 5 fastest trainers to respond get to email the potential client. So, what I’m doing now is have the alerts go to my phone and then using the same template email under “Reuse messages” to send the lead an email in under 60 seconds. It works great and it takes very little time for me to do this…

Good luck!



Comment on this Content

  • Sheila Townsend

    HI Steve, Does this service work in Canada? I only see a zip code option when you fill out the initial page, not a postal code? I have searched for Canada thumbtack and dont see anything?

    • Hi Sheila,

      I don’t believe they are in Canada, however, the way I find these organizations/companies is to search my keyword on Google. Then, I look for all the sites displaying on the first page – many are simply directories. Then, I make sure to sign my compamny up for these directories… I know this sound super simple, but it really is a secret lead geenration source.

      Most CPTs never think that they can easily sign up for these sites to be listed, so they just click away trying to figure out how to boost their SEO, etc.


      I very rarely get more than 1-2 CLIENTS /9not leads) from any single source per month (except Google adwords), but luckily I have more than a dozen lead generating sources…

      Hope this helps!

    • Sheila Townsend

      Hi Steve,
      Thanks for that info. I am not clear on the directories? When I search Personal Trainer and my city, I just see many companies? Just want to clarify how I figure out how to sign up for these directories.

      What would be examples of key words, personal trainer? personal training and city?
      Thanks for the help!

    • Hi Sheila,

      I just found one on the first page:

      Always type “personal trainer + your city” and typically some directory pops up. It doesn’t look like it’s made its way to Canada yet, but keep checking because I’m sure more directories will (you can also check the 2nd and 3rd pages of Google for up and comers, so that you get there first).

      Also, you aren’t coming up as one of the top searches for Google Local results. It’s important to show up for Google local and Yahoo/Bing Local… ask your web designer (or you) to submit your business to these local directories. You can search online for how to do so, or have your designer do it. Then ask clients to give you a review… just like on Yelp.

      Hope this helps!

  • Please excuse any grammar or typos – this S3 Exclusive was a monster and I tried to get it out to you quickly! Feel free to ask any questions you may have…