Vehicle Wrapping v1.0 & v2.0: Wrap it Up!

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I’m all about becoming a house hold name when it comes to be the #1 trainer in my community and this means I want people to see my company everywhere they turn. There’s 2 ways to “wrap” your vehicle… 1 is more subtle (but still very effective) and the other is flashy and eye catching. I’ll explain everything – including what you need to have on your design to make a big impact for a relatively small one-time investment.

Here is a photo of the more subtle way I wrapped my truck…

IMG_0061And this spring I’m going to be trading it in (after the harsh New England Winter) for a Honda FIT or SMART Car. Once I get one of those I will wrap the whole thing to stand out like a sore thumb… and that’s the whole point!

You can choose either method to suit your tastes and if it’s done right they’ll both work wonders for branding and bringing in new clients. I can’t tell you the number of people my wife or I have bumped into that said I saw your truck… (insert location)!

It’s kind of fun and people keep associating you with your vehicle and what you do. It’s a great way to invoke the law of repetition and you only have to pay for the vinyl letters once (or the whole car wrap. I had my truck done for about $150 at Sign-A-Rama (they’re a franachise and they may have one near you). It’s paid for itself many times over and although wrapping a car is about 3K I have no doubt that will only add more visibility and branding to my studio when I have it done this Spring.

Here’s what you should include:

  • Your studio name
  • Your tagline or what you do
  • Your address
  • Your website
  • Your phone number
  • Your email (optional)

Here are some other things to add if you have more room:

  • 5 bullet points on client BENEFITS
  • Larger website name
  • Tagline or slogan
  • Photos of transformations of success stories

Let me know if you have any questions or if you’d like to share a cool design!

PS. You can still sell your car even if you had it wrapped… a professional can peel the letters and wrapping  right off. Most commercial vehicles have it done and dealerships expect it… Also, you do not have to commercial plates to letter your car (at least not in MA).


Comment on this Content

  • Bill Beard

    There is no company near me who does this kind of work. Were would I get the supplies to do this to my car? the inexpensive version and what are the materials made of that work for this.

    • Hi Bill,

      You may not be able to find a service nearby that does an entire car wrap, but I’m pretty sure you can find a vinyl decal service or “Sign-A-Rama” ( type shop that will letter your vehicle for a few hundred dollars. This is what I did originally on my truck and it worked great…

  • Debra McClaughry

    Have you wrapped your new car yet? I am looking at having mine done within the next 30 days but would love to see some others that have been done too.

    • Hi Debra,

      I have not for one simple reason. I will be opening a 2nd location in October/November and will be wrapping it for this location. Since Stephen Cabral Studio has been sold out of new client sessions for some time I believe this is a better idea.

      However, what I will do is post some of my favorite car wrap photos over the next few days, so that you can get some ideas!

      (And remember, you can also decal your car instead of wrapping the whole thing if the cost is prohibitive.) However, I do think EVERYONE should have something on their car since it works so well in building your brand and getting the word out!

  • Hi Margaret,

    Thanks for insiders tip and hopefully this saves a few of our S3 members time and money trying to find a company.

    By the way, EVERYONE should at least letter their vehicle – it REALLY does help get you more clients!

  • Margaret DeFlaco

    My family owns Delray’s Finest Signs in Boynton Beach, Florida and has a full sign business that wraps cars for all the dealer in the area, plus all their sign work. If any one in the east coast of Florida between West Palm Beach and Miami need work , Let me get them an estimate. We could save them money on the work. Margaret 561-254-1892

  • steve

    Does anyone have any photos of their vehicles that they’ve wrapped? We’d love for you to share them?

    • steve

      You can just attach a link to the photo or send me an email with the image(s) and I will post it – thanks!