How to Add the RIGHT Guarantee to Your Personal Training Business

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By now hopefully we all know that having a strong guarantee will definitely increase the amount of prospects who choose your business over a competitor’s. However, there are some very specific items that you must include (and not include) in order for both you to feel comfortable. Plus, in this S3 Member only post I’m going to give you the inside scoop on exactly what works best  and how you can use my personal guarantee to dramatically boost conversion without losing money (based on my 7 years of having guarantees on my website). Check it now->

This is exactly what I have written on my personal training website under my guarantee:

<BEGIN>

*** The Best Guarantee in Boston Personal Training ***

After spending more than 13 years and over 12,576 sessions helping my clients transform their bodies and their health I am confident I can do the same for you.

But since you don’t know me yet, I want to take away any fears or skepticism you may have about coming to meet with my team and I and talking about how we can customize the perfect program you’ve been searching for to help you achieve your goals.

I hope my promise to you and the best guarantee in Boston Personal Training can help you to see that we’re different… Our job is to help you succeed!

And, it’s because of our amazing track record that we can offer you this guarantee:

“If you don’t agree that your personal training experience was the most professional and best you have ever had just let me know within your first 30 days I’ll give you a full refund – no questions asked.

I’ll even go 1 step further…

If for any reason and at anytime within your first 30 days you are not satisfied with your workouts and have been training with me at least twice a week, I will refund your entire package and pay for your first personal training session with another trainer!”

It just doesn’t get any better than that. I sincerely look forward to helping you look and feel your best while you achieve every one of the goals you have set for yourself!

Committed to your success,

Coach Cabral, CSCS, CPT, NS
(digital signature)
Owner of Stephen Cabral Studio

<END>

You can see my personal training guarantee page at:

http://www.stephencabralstudio.com/guarantee.html

The page hasn’t been updated in quite some time, but the guarantee still holds true (my years in the industry, sessions completed, etc just need to be updated).

Many of you have been fearful of offering a guarantee like this, but I can assure you that there is nothing to worry about as long as you can actually deliver results in your training… and I know you can!

Here’s the truth:

In 14 years of training clients I have had exactly ONE client ask for their money back.

This client was actually training with one of my CPTs and was a pain from the beginning… I’m sure you know what I’m talking about.

Of course, this client didn’t actually follow the nutrition plan (we require all new clients to bring in exercise and food journals for the 1st 21 days of their activity outside of the studio), but they did bring in a few sheets with some scribbles on them. This client pretty much had their mind made up that there was no way they could lose weight – and guess what, their self-fulfilling prophecy came true.

In my opinion it is best to set clients like this free since they are a negative force you do not wanting inhabiting your studio.

Depending on your bootcamp, one-on-one, or small group practices I would add a few lines to your guarantee as well.

We will eventually update ours with ONE line that now reads:

“If for any reason and at anytime within your first 21 days you are not satisfied with your workouts and have been training with me at least twice a week and following our healthy nutrition program, I will refund your entire package and pay for your first personal training session with another trainer!”

Did you catch what I changed?

I switched 30 days to 21 days (now you know right away whether they will be asking for a refund) and I added that they must follow our healthy nutrition plan. This immediately lets people know that they will not be following a crash diet… which is what they fear.

I just want to reiterate one more point.

People will NOT ask for a refund even if they tried to follow your plan and get the results they had hoped for. The reason is because they know how hard you are working to help them and if they ask for a refund they will have to leave your coaching program. Plus, most people know that they aren’t really following the program exactly as they should which is why they can’t expect the stellar results they had hoped for.

Luckily, most people really are honest (I wish this went for online fitness clients who buy ebooks ; )

Also, if you noticed I added a cincher that closes anyone who has any remaining doubt by adding the line “and pay for your first personal training session with another trainer!”

(You’re prospects are going to be thinking “Who’s going to be that crazy to offer that kind of a guarantee unless they are #1 and really do help clients get results?”)

It works.

So what you should do now is NOT copy word for word my guarantee (that will hurt both of our websites in Google), but rather tweak the copy to make it your OWN.

Lastly, the other tips that will help you increase prospect to client conversion are:

1. Adding your image to the guarantee page

2. Adding your digital signature

3. Having a “Get Started Link” right below your photo, signature, and guarantee that directs your prospect to your online PARQ or health questionnaire to set up a complimentary fitness consultation.

I hope this helps and I’m willing to bet that you’ll pull in more clients once you post a strong guarantee on your personal training website that lets future clients know you’re #1 in your area!

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  • Jeremie Guarderas

    Thanks for the post!

    I want to jump off topic and inform you that I just hired a new trainer!

    I just received the doorhangers, postcards and his business cards I ordered… Do you think that will be enough to get him rolling? And last question – Should I have someone walk around parking lots putting postcards on people’s cars? (Salons, Spas, Malls, Super Markets etc)

    Thanks

    • Yes, Yes, and Yes!

      Nice work on hiring the new CPT and I’d have him/her pass out your doorhangers (2 per multi-family building), put rack cards/business cards in every local business, as well as place postcards/rack cards on cars in your studio neighborhood and high traffic areas (like malls, super markets, etc).

      Good luck and keep us updated!

  • I’m here to help so ask me any questions you have on how to make a strong guarantee!

    Also, remember that you do not have to guarantee weight loss or any type of body transformation…

    You could just guarantee that you are the #1 Youth Sports Athletic Training facility in your area and if they don’t feel that they had the absolute best training experience they’ve ever had you’ll issue them a full refund… etc., etc. etc.

    The possibilities are endless, but the stronger you make it to reverse RISK the better it will work for you. And remember, 99% of people will never take you up on it. Anyone who does is still worth it because you got so many other people in the door because of the strong message!